FARFETCH
Content, media, and technology
EU
European Commission issues an EUR200M fine against Temu under the Digital Services Act.
On May 28, 2026, the European Commission issued an EUR200M fine against Temu under the Digital Services Act.
The Commission found Temu failed to diligently identify, analyze, and assess systemic risks of illegal products on its platform and resulting harm to EU consumers, and that EU consumers were very likely to encounter illegal items.
The Commission stated Temu’s 2024 risk assessment relied on generic sector information, underestimated the frequency of illegal items, and did not properly assess how recommender systems and affiliated influencer promotions could amplify dissemination risks, citing mystery shopping safety-test failures for chargers and baby toys.
U.K.
CMA imposes Google Search publisher conduct requirement.
On June 3, 2026, the CMA imposed a publisher conduct requirement on Google in relation to its general search services, following its decision to designate Google as having strategic market status and after a public consultation on proposed conduct requirements.
The requirement mandates that Google provide publishers with effective controls over the use of their search content in generative AI and publish clear, comprehensible, and user-friendly information explaining how publishers’ search content is used in Google’s generative AI.
Google must also provide publishers with clear and detailed metrics on user engagement with their search content in search generative AI features.
Google must take reasonable steps to ensure search content is attributed clearly and accurately in general search, ensure end users have a clear means to access that search content, and publish clear information explaining its approach to attribution.
EU
European Commission publishes Code of Practice on transparency of AI-generated content.
On June 10, 2026, the European Commission published a voluntary Code of Practice, drafted by independent experts with AI Office facilitation, to support compliance with AI Act Article 50(2), 50(4), and 50(5) transparency obligations that apply from August 2, 2026.
The Code is undergoing adequacy assessment by the Commission and the AI Board and is to be complemented by Commission guidelines on the scope of Article 50. Signatories may rely on the Code’s measures to demonstrate compliance EU-wide, while non-signatories may need to justify alternative measures to market surveillance authorities.
For providers, the Code sets rules on machine-readable marking and detection for synthetic audio, image, video, and text outputs, including digitally signed metadata and imperceptible watermarking, and requires accessible disclosure of detection results. It also requires interoperability measures for watermark detection by February 2, 2027.
For deployers, it sets rules for clear labeling of deepfakes and certain public interest text, including EU icons, accessibility requirements, and modified disclosure for artistic works, while allowing an exception for public interest text subject to human review and editorial responsibility.
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