FARFETCH
Consumer, competition, and sustainability
U.K.
ASA publishes guidance on environmental claims in fashion advertising
On September 10, 2026, the ASA published guidance on making environmental claims in fashion advertising under the CAP Code.
The ASA said advertisers should clearly explain the basis and meaning of environmental claims, including technical terms such as “sustainable,” and should limit the scope of broad, absolute claims that may otherwise be understood as covering a product’s full life cycle.
The ASA highlighted recent rulings that unqualified “recycled,” “sustainable,” and “carbon neutral” claims were misleading without clear qualification and robust, current, claim-specific evidence, and it noted it takes account of the CMA’s fashion environmental claims guidance.
EU
EC designates ChatGPT, Reddit, and Roblox under the Digital Services Act
On August 31, 2026, the European Commission designated ChatGPT as a Very Large Online Search Engine (VLOSE) and Reddit and Roblox as Very Large Online Platforms (VLOP) under the Digital Services Act (DSA), after each reported reaching the 45 million average monthly EU user threshold.
They now have four months, until January 2027, to comply with additional VLOP/VLOSE obligations, including assessing and mitigating systemic risks from their services and algorithmic systems relating to illegal content, minors, physical and mental well-being, fundamental rights, electoral processes, and public security.
U.K.
OPSS publishes Product Regulation Sandbox program
On September 4, 2026, the Office for Product Safety Standards (OPSS) published details of a new Product Regulation Sandbox program to support innovation while helping ensure products placed on the U.K. market are safe for consumers.
The sandbox is intended to support businesses bringing innovative products to market by allowing them to engage directly with regulators at an early stage.
The first sandbox is the Cosmetics Sandbox for bioengineered ingredients, covering precision fermentation, synthetic biology, and cell culture technologies.
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